Monday, March 12, 2007

Buzzwords and oxymoron

Of late, there is a deluge in buzzwords and oxymorons in technical press. Here is an example from EETimes (emphasis mine):
Intel on Monday introduced its first solid-state drive, a device that uses NAND flash memory for common PC or embedded application operations, instead of the slower spinning platters common in traditional hard-disk drives.

The Z-U130 offers a faster storage alternative for locating boot code, operating systems, and commonly accessed libraries. The drive, which has no moving parts and is available in 1-Gbyte to 8-Gbyte densities....
A solid-state memory is built with silicon chips and doesn't have a motor, so where is the question of a drive or a disk ? This is no printer's devil. The article goes on to talk about a drive with no moving parts. What exactly were the news editors doing when checking this article?

I can understand if companies use terms like pen drives or thumb drives to push their flash memory sticks. They are trying to sell into a market dominated by disk drives. But, professional journals like IEEE and ACM have no excuse for using terms like USB drive for purely solid-state memory sticks. The disease seems to afflict only flash memory with USB interfaces. Others terms like SecureDigital or CompactFlash or MMC are treated propertly.

Mmmm... should a flash stick develop i/o errors, will a few drops of mustard oil get it going again smoothly :-)?

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